Skype has just introduced an ad campaign and what a message! Directed at social media – in particular Facebook and Twitter, it is all about the “art of conversation.” Now, we all are involved in social networking and it is certainly a good thing but there are times when we need to speak directly with people – through “real talk” on Skype or just on the phone. We are supposed to be in the communications business and most clients only want to communicate through social media and email. Acquiring information about a prospective illustration assignment can be easily achieved through a “real conversation” rather than an impersonal message that almost always lacks enough information to even understand the scope of the project. In a few minute human conversation all details can be discussed and everyone will feel comfortable that the project is on track to be a success! Hats off to Skype!